We develop various types of basic products for each skin type using a segmented approach tailored to skin concerns. In addition to basic cosmetics, we are researching and developing various concepts of basic cosmetics, such as natural cosmetics using natural ingredients, and customized cosmetics to meet customer needs.
The skin is the first place to react to external reactions. So, while excluding sensitive ingredients, we are researching and developing mild products that can improve dead skin cells, cracks, and dryness.
In the hair part, we research various types of hair and scalp so that products suitable for various types of scalp and hair can be found.
We research and develop products with enhanced skin care functions, such as anti-wrinkle products to slow skin aging, UV protection products, and whitening products for bright skin tone.
We use fabrics that provide a high level of usability, so that there is no sense of alienation. We develop contents in the best condition to provide rich nutrition to the skin.